ABOUT US

Find out how it all started here at Embers…

THE EMBERS STORY

In the woodlands of Coalbrookdale, just a 5 minute walk from Ironbridge high street on the Greenwood Centre site, is where we make our magic. The space here is quite beautiful, and our main reason for creating Embers. Accessible fire cooked food served in our fully licenced cafe, we specialise in sandwiches, small plates, coffee and cakes all inspired by our fires.

We are uber passionate about the produce and producers of Shropshire, so wherever possible we use local ingredients and suppliers to complete the offerings across our food and drinks menus. This helps us to be more sustainable, and to support our neighbouring artisan businesses, many of whom have become friends through our shared love for amazing produce and quality. By working together, we all become better, stronger and everyone benefits, including our customers.

Embers Cafe | Adam Purnrell About Us Image

MEET ADAM ‘SHROPSHIRE LAD’

Back in 2017 Adam started his YouTube Channel ‘Shropshire Lad’ after being convinced to do so by a friend, showcasing his outdoor cooking adventures in Shropshire. Five years on, what started out as simply sharing his passion for cooking with fire, quality local ingredients, and of course Shropshire and its incredible food scene, has become his fulltime profession since making the tough decision to finish his career as a Youth and Community Worker back in February 2022.

Adam has now established a solid reputation as a live fire chef nationally, delivering pop ups and events, hosting and demonstrating on fire cookery stages across the UK, delivering regular public classes in the art of cooking with fire, building a following across multiple social media platforms and making several television appearances. These include winning Heston Blumenthal’s show ‘Crazy Delicious’ on Netflix and channel 4, a guest slot on Nadia Hussein’s show ‘Fast Flavour’ and more recently as a critic on MasterChef the Professionals where he was described as ‘one of the leaders in the UK street food and pop-up scene’.

Adam’s style is to ‘not mess about’ and simply take the best of the ingredients available, allow bold natural flavours to collide and then introduce them to the fire to, ‘elevate flavours to levels that cannot be achieved in a normal kitchen’.

FAQS

WHAT TIME DO YOU SERVE BREAKFAST UNTIL?
We serve our breakfast until 11:30am and the lunch offering kicks in from 12 noon.

DO YOU HAVE HIGHCHAIRS AND IS THERE A SPACE FOR PRAMS?
Yes and yes

IS THERE PARKING?
We have ample parking at the front of the cafe which is free to use. There are also a number of car parks in Ironbridge within easy walking distance.

DO I NEED TO BOOK A TABLE?
We now have a booking system you can use to pre-book a table INSIDE the Cafe. We are keeping the whole of the OUTSIDE area (half under cover) for walk ins only so don’t worry if you don’t have a booking. Just come prepared and wrapped up!

ARE YOU DOG FRIENDLY?
Most definitely, dogs are welcome.

DO YOU HAVE VEGAN AND VEGETARIAN OPTIONS?
Most certainly! We always have a nice selection of both for you to choose from.

DO YOU HAVE FREE WIFI?
Wi-fi Aye, we sure do.

ARE YOU LICENSED?
Oh yes!